Given how effective humour is in advertising it should come as no surprise that a great deal of signage will include humorous content to try and draw people in. Funny signage is generally an extension of humorous advertising and is normally used to promote a business or product.
While we are so often told not to judge a book by it’s cover, people generally do so and your signage is essentially the book cover to your business. This is why it is so important to get your signage right, so here to help is our list of the top 10 signage mistakes you should try to avoid...
When we talk about marketing in the current age we tend to spend a lot of time talking about online marketing, Google analytics, SEO, email campaigns and social media...
It is fairly common for customers to come to us with requests to add branding to various unusual items, and to the best of my knowledge we have not yet come across anything that cannot be branded in some way...
We are very proud to announce that Butler Signs are now members of The International Sign Association (ISA-UK) powered by the British Sign & Graphics Association (BGSA).
One of the questions I hear most frequently regarding vehicle livery is “What information do I need on my van?” For most people the answer I give seems to surprise them - your business name is all you need.
It’s a pretty common problem and happens on just about every scale of digital print. It might surprise you to learn that even a lot of graphic designers struggle with the difference between screen colours and print colours, so here’s a little insight to help you understand why colours can be such an issue.
Ten years ago, before I had even considered any kind of job in the signage industry, I took a trip to Japan and one thing I found fascinating during my time there were the signs.
Like any good tourist, I took a huge amount of photos and a good deal of these were of signage...
While people see various examples of signage everywhere around them, they often do not necessarily know how these things are produced. This was never more clear to me than when a gentleman approached me while I was applying wrap vinyl to a canal boat and asked “Is that a sheet of paint?”...
As a former powder coat sprayer of over 25 years, I wanted to share my experience and insight into this form of paint spraying which is widely used in the sign industry and offered at Butler Signs...
As an established and growing company, we have to be ahead in the ever changing world of signage production. Our aim is to create unique and eye catching signage that continues to inspire us and more importantly our customers...
Illumination for signs makes them far more visible and in busy high streets can be particularly effective - in winter with longer evenings potentially even a necessity for some businesses...
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© Butler Signs 2019. Butler Signs, formerly Dan Butler Signs, is a trading name of Cardan Commerce Limited.